Still, with the end of Apple Music’s three-month free trial approaching for many of the millions who signed up shortly after the service launched, it’s time to curate the curators. The service recommends only so many playlists each day, and many of them seem to reflect what I already like more than what I might like. So what are the best playlists on Apple Music? Well, this gets tricky. Apple Music just happens to do it better. When Eric Schmidt, executive chairman of Google parent company Alphabet, recently criticized the idea of a digital music service picked by “a handful of elite tastemakers” as out-of-date, media reports construed the comment as a jab at Apple - despite the fact that Google Play Music hires its own human cognoscenti as well. That’s most quickly evident in the company’s Beats 1 online-radio station, but it’s also true of the service’s 10,000-plus playlists. Since launching June 30, Apple Music has stood out for a particular emphasis on creative song selection by experts. Some services allow users to share playlists they’ve made themselves others don’t, opting to keep the curation in-house. Whatever your preferred streaming app, it’s a fair bet you’ll find mood- and genre-based playlists alongside playlists created with more of an editorial touch. Thing is, with some variations, the types of professionally made playlists available on each interactive streaming service - as opposed to radio-style services epitomized by Pandora - are starting to become fairly consistent, too. One of the main ways these companies are working to bring new music to the surface is the playlist - to the point where these simple sets of songs now cry out for a little curating of their own. Now that on-demand streaming is no longer a novelty, services from Spotify and Rhapsody to Google Play Music and Tidal are competing to out-curate one another. A list of playlists? In 2015, the state of music discovery has really come to this.
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